Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We have people in-market who are talking about us. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 63

Sports Education Construction Television 63

Solo PR Pro

JANUARY 16, 2018

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. The last thing you want is to be out of sight and out of mind in your target market. Alan Weiss, Million Dollar Consulting, Alan Weiss, McGraw Hill, New York, 2003.

Advertising 41

Advertising Advertising Resources Social Media 41

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 163

Policies Community Corporate Enterprise 163

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

AUGUST 7, 2023

I got a call from the New York Daily News letting me know that the 2,000 th soldier killed in combat in Iraq since the beginning of the 2003 invasion had just been confirmed, and that he was from my town and his mother wouldn’t talk to them. I started professionally in 2003 as an intern at a small Birmingham, Ala.

Journalism 77

Journalism Meeting Newspapers Automotive 77

PR Conversations

OCTOBER 11, 2018

More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. Taking no more time than we spend every day glued to our phones. But it involves seeing ourselves as people, not PR people. Wouldn’t the world be a better place?

Communications 104

Communications Community Measurement Study 104

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Dashboards Gaetan Akinrolabu , corporate marketing and digital media strategy at Mirati Therapeutics , talked about his journey into the tech stacking world. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003. — into a single source of truth.

Measurement 40

Measurement Airlines Case Study Data 40

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 114

Social Media Media Analytics SEO 114

Reputation Specialist Michael Toebe

JUNE 12, 2021

Is Neymar drawing attention to unethical, insensitive actions by the corporate giant or is he digging a deeper hole for himself with what very well be perceived as selfish behavior. All is not lost however as to his marketability, Waltz says. “If He also feels unjustly punished. It will not revisit (a relationship),” he says.

Reputation 59

Reputation Crisis Management Crisis Public Affairs 59

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 60

Social Media Media Analytics SEO 60

Communications Conversations

MARCH 14, 2017

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). February’s food transparency panel featured Bertrand Weber from the Minneapolis Public School District and our May influencer marketing event will include the one of the driving forces behind Cats of Instagram, which has 7.7

Ethics 68

Ethics Leadership Examples Fashion 68

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? Conclusion.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Maxim Behar

SEPTEMBER 23, 2022

2003 he appeared here with a plane full of businessmen, the English started buying land and houses in Bulgaria. The 90s were the hungry years in Poland – right after the shock therapy, the transformation to a market economy, the decentralization of trade and business. And this prince actually made Bulgaria's fairy tale come true.

Government 52

Government Course Meeting Newspapers 52