Beyond PR

JULY 20, 2017

PR and comms professionals can then connect said outreach directly to news coverage and attribute real value back to a specific campaign through integration with Google Analytics and Adobe Omniture and marketing automation platforms including Marketo and Oracle Eloqua. Canada and Latin America, as well as Cision’s Global Product organization.

Communications 64

Communications YouTube Analytics Instagram 64

Beyond PR

JANUARY 16, 2018

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62