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Back in 2003, I started HEADLINES and maintained it for 2 years. You can’t forward a clip of a recent televisioninterview. “They interrupt people and they’re hard for most people to maintain. I’d rather have blog subscribers.”. It’s certainly true that newsletters are difficult to keep going. I know this firsthand.
In 2003, when we made the big move from California to D.C., He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S.
In addition to providing public relation services for top global sportswear and equipment companies like Prince Tennis, Natalie has worked with some of the leading sports and entertainment agencies such as Blue Entertainment Sports Television (BEST) and Lagardere Unlimited Tennis. Follow Natalie on Twitter @npmikolich.
Clearly winning the 2003 Men’s Basketball National Championship will always be at the top of the mountain. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?
The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.
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