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The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.
When I was director of mediarelations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. When then-U.S.
Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. Over time, it became a critical leadership resource. “When Ryan started his blog in 2003, I was an avid reader because he was a friend and former colleague. I remember being impressed by Ryan’s enthusiasm for the then new media format.
I was able to jump in there with the mediarelations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well.
If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or MediaRelations department. Which sports public relations, marketing or event moment are you most proud of and why? First, I never try to play “Monday Morning Quarterback.”
5. Make a plan for communicating with the media. A mediarelations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.
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