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Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing

5W PR

Since 2003, this collaboration has generated over $1 billion in value for Nike. Measuring Partnership Success Traditional metrics like reach and engagement matter, but long-term partnerships require broader success measures. These sustained relationships also reduce content creation costs by 40-60% over time.

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Happy Birthday to the Measurement Queen

Waxing UnLyrical

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

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A Guide to Pride Without Pandering

PRSay

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. That’s true equality. And that’s what Pride is all about.

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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

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Cladding and fire safety – more reaction to Martlet v Mulalley

Practical Law Construction

It was instead necessary to refer to the advice given in BRE 135 (2003). Mulalley was therefore in breach of contract in failing to conform with the recommendation and/or advice contained in BRE 135 (2003). Remedial works: replacement vs repair.

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5WPR Recognized as one of the Game Changers in New York’s PR Industry by Clutch

5W PR

Founded in 2003, 5WPR has been providing incredible PR services in the market. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. All these combined continues to make PR a powerhouse of an industry!

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A Measurement Summit for All Reasons

Katie Paine's Measurement Blog

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.