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Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing

5W PR

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Brand 78
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Word! How Fast Coronavirus Spread

Onclusive

However, The WHO uses COVID-19 to avoid confusion with the 2003 outbreak of SARS. Interestingly, the WHO’s preferred term, COVID-19 , has yet to achieve the same rate of adoption as coronavirus in published media.

Groups 195
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Word! How Fast Coronavirus Spread

Onclusive

However, The WHO uses COVID-19 to avoid confusion with the 2003 outbreak of SARS. Interestingly, the WHO’s preferred term, COVID-19 , has yet to achieve the same rate of adoption as coronavirus in published media.

Groups 195
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media' I know this firsthand.

Blogging 183
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. 4 — the first day of ICON 2021.

Employee 217
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Gary V: Most hated or most loved person in social media?

Communications Conversations

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. I’ve seen Gary multiple times early in his social media career when I was helping with a conference called BlogWorld. Gary V is a fascinating personality to me. Not too many.

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A Guide to Pride Without Pandering

PRSay

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). For corporate communicators, Pride in 2021 can seem confusing and challenging.

Employee 202