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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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Measurement Commission at 25

Institute for Public Relations

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. It’s hard to imagine 2004. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. He is author of the Mr. Media Training Blog and two books: The Media Training Bible and 101 Ways to Open a Speech. They’re Too Focused on Internal Structure.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. He is author of the Mr. Media Training Blog and two books: The Media Training Bible and 101 Ways to Open a Speech. They’re too focused on internal structure.

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. A good place to connect and meet contacts.

Marketing 100
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Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises

PRSay

He also covered the event on his popular podcast and “Rich on Tech” blog. “We Erik Deutsch is principal of ExcelPR Group , a Los Angeles media strategy firm that he founded in 2004. We generated amazing content and scored the broad and immediate reach we wanted to achieve,” Dunaj said. “We Twitter: @ErikDeutsch.

Brand 113