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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Please support my blog by sharing it with other PR- and communication professionals. Source: Commercial Research 2 Hao, L.

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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

Clearly, my dad was setting trends back in 2004. It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Please consider supporting the blog by sharing it with other PR- and communication professionals. Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. When they are logical, be emotional, and vice versa. 8 Chryssochoou, X.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Well, it’s complicated.

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More Human

PR 20/20

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

Ethics 52
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. Ignoring ESG-related disclosures will soon no longer be an option for many domestic (US) or foreign SEC registrants,” assess this Q4 blog post about a new proposed rule by the Securities and Exchange Commission (SEC).

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Cutting Out Weight Loss Ads

Mindful Marketing

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives.