Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 179

Media Relations Media Print Software 179

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. But, of course, not all brands fit into this style of campaign ‘shareability’. To spread the love. So, what are you waiting for?

Brand 62

Brand Branding B2C Viral 62

Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Facebook, mind you, didn’t launch until 2004.

Marketing 78

Marketing Social Media Meeting Groups 78

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete.

Analysis 80

Analysis Case Study Brand Branding 80

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. This involves having rules that govern behaviour and decision-making and against which we will be judged.

Leadership 111

Leadership Publicity Government Journalism 111

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Marketing 100

Marketing Radio Automotive Television 100

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. The first major social media platform to take such action, Pinterest’s unprecedented decision quickly received wide news coverage ranging from Fortune to NPR.

Pinterest 100

Pinterest Advertising Advertising Exercises 100

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Communications Conversations

MARCH 22, 2018

Candee reached out to me in about 2004 with a simple ask: volunteer with the PRSA programming committee. Kellie Weiland, senior director, employer brand and social recruiting. From the value of “optics” in social media to something I struggle with–the ability to deliver and receive constructive feedback.

Meeting 51

Meeting Construction Local Internal 51

Konnect Agency

APRIL 16, 2020

As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. That’s 16 years ago.

Instagram 40

Instagram Facebook Advertising Advertising 40

5W PR

NOVEMBER 14, 2023

Mean Girls cast reunites for a Walmart Black Friday ad – Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart. Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78

Trends Fashion Film Viral 78

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” You go back into the history of your brand.

Brand 48

Brand Branding Local YouTube 48

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Facebook Storytelling Measurement 52

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? Five years.

Apparel 106

Apparel Public Affairs Corporate Training 106

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. million over five venture rounds since 2004. Critical Mention vs. TVEyes.

Software 87

Software Pitching International Internal 87

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 51

Interviews Ethics Education LinkedIn 51

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. Juul Labs, soared past $1 billion in sales after just its third year in business.

Chemicals 50

Chemicals Viral Consumer Retail 50

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: 2004-present. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present.

Engineering 22

Engineering Education Retail YouTube 22

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. Since 2004, I have been the agency’s Chief Operating Officer and Managing Partner. How has the growth of social media changed the way in which those in sports break news?

Sports 60

Sports Social Media Guidelines Agency 60

Mark My Words

MARCH 29, 2021

The impact of generating more connections to his brand is an ongoing struggle for him. “This is all about the ongoing narrative, now,” adds Borkowski, referencing the Oprah Winfrey interview in which the Sussexes raised serious concerns about the Royal family’s handling of racism and mental health issues.

Corporate 60

Corporate Interviews Community Newspapers 60

Cision

JANUARY 29, 2016

There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn. You never want to be the brand representative that drops the ball and lets a broadcast or radio opportunity fall through the cracks giving it directly to your competitors. and 11:00 p.m. Nothing could stick. Trump was #winning.

Radio 120

Radio Journalism Interviews Crisis 120