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How to Use Data Insights to Craft a Clever Content Strategy

Cision

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign.

Data 292
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189
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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement.

Corporate 189
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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

It’s time-consuming work, but the payoff is well worth the effort.” ” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. .” • Don Bates, APR, Fellow PRSA, class of 1999: “Out of sight is out of mind. Therefore, be seen, be known, participate, share, give back, lead.

Energy 141
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What Can We learn from the partnership between Tiger Woods and Nike?

Shift Communications

Take the example of Michael Phelps, the legendary American swimmer who dominated his sport starting with the 2004 Olympic Games in Athens. Because the risks created by Phelps’ behaviour were different for each sponsor, given their varied consumers and business objectives. Appreciate the importance of loyalty and long-term vision.

Sports 121
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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Key take-aways: What beliefs do your consumers/patients hold close? That study was discredited by 2004 and fully investigated and retracted by 2010. But, for the majority of the population, making sure the facts are unassailable and easily accessible online should be a priority.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. I also review new vehicles.