article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 265
article thumbnail

How to successfully advocate for transparency – Jamie Floer

Ethical Voices

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.

Ethics 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now.

article thumbnail

10 Tips to Become More Likeable

Cision

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. “It is the unspoken ethic of all magicians to not reveal their secrets.” A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Self-disclosure.

Study 120
article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Commercial Research.

article thumbnail

Cutting Out Weight Loss Ads

Mindful Marketing

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives.

article thumbnail

More Human

PR 20/20

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

Ethics 52