Mindful Marketing

NOVEMBER 30, 2018

When e-cigarettes first hit the market in 2004 , there was a sense of optimism: ‘Here’s a safer way for smokers to satisfy that desire and hopefully kick the habit entirely.’ ” That kind of branded verb creation is typical of teens and only tends to happen for the biggest social phenomena, e.g., Photoshop, Google.

Chemicals 50

Chemicals Viral Consumer Retail 50

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

AUGUST 17, 2014

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR. I’m also concerned about the advice that may be being given by PR practitioners in many global and more local current affairs.

Education 87

Education Training Policies Crisis Management 87

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider. 2) of archival research.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. 2) of archival research.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider. 2) of archival research.

Interviews 40

Interviews Ethics Education LinkedIn 40

Maxim Behar

NOVEMBER 15, 2021

Of course, before that, it was the year of 2004 for NATO, but it somehow went by the wayside, because NATO does not fill a house, does not fill the refrigerator, does not feed and so on. I have been repeating for years that everything that is transparent is ethical. In the same way, all these risks are present on social media.

How To 52

How To Government Television System 52