Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. The Analysis of Halo Effect in Marketing. 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Obviously, you cannot send your marketing assets to a journalist.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. On one hand, dealmaking has brought sizable new competitors to the market. Critical Mention vs. TVEyes.

Software 84

Software Pitching International Internal 84

Cision

MARCH 29, 2016

Here’s Gable’s insight as to how some PR professionals craft their boilerplate section: “Many companies think of the boilerplate as a dumping ground for unsubstantiated claims of leadership, professional jargon and copy from marketing materials.” Journal Of Business Communication , 44 (1), 59-95. Tritton, L.

Retail 120

Retail Pitching Print Writing 120

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Let them do PR and marketing for you.

Study 120

Study Writing Facebook Groups 120