article thumbnail

User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […].

Film 195
article thumbnail

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. [By Jason Mollica].

article thumbnail

12 News Release Alternatives

Bad Pitch Blog

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it.

article thumbnail

The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. In 2005, Snapple tried to make the world’s largest Popsicle. With the posters, the longer someone blew out their breath, the more of the message they could see on the post.

article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. Also some personal circumstances put me in a position where I needed a full-time job.