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User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […].

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

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12 News Release Alternatives

Bad Pitch Blog

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it.

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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. In 2005, Snapple tried to make the world’s largest Popsicle. With the posters, the longer someone blew out their breath, the more of the message they could see on the post.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

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Reddit Users Boom, Netflix Clip Sharing and Meta Explores Facial Recognition: The Latest Social Media Updates

Prohibition

Reddit is by no means a new platform, having been created in 2005, yet it seems to only be gaining in relevancy just now. Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads.

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5 technologies that will change how you do PR

Presspage

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.