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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. I think this is normal.

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Digital Diplomacy

Waxing UnLyrical

I was heartened to see that both he and Prime Minister David Cameron had been reading from The Modern Book of Australian Diplomacy when they held a lunch for the UK press at Number 10 Downing Street during the visit. I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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