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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

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5 technologies that will change how you do PR

Presspage

the importance of online reputation management. brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

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Digital Diplomacy

Waxing UnLyrical

And every single media outlet was trumpeting “the special bond of US/UK relations.&#. I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. Because we were small, traditional media often didn’t concern itself with our views when reporting a story. CK: See above.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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