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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. We’ve published the fifth edition of the book this week.

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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

“Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. His communications career is now in its 20th year.

Publicity 151
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167
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New Year’s Honours 2015

Stuart Bruce

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 95
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The Complete Guide to PR Stunts

5W PR

” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. The intention can be to raise financial contributions or just increase awareness of a specific issue.

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In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston. He officially retired in 2005, although he continued consulting for several additional years. He served in local, regional and national positions with PRSA, including as president of Boston’s PRSA Chapter.

Local 78