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The Magical PR Strategy Question

Doctor Spin

Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. “Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.”

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Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).”

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The Online Brain Hypothesis

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. [link] Each of the below terms refers to a specific aspect or type of attention (“mental bandwidth”), a complex cognitive process. 8 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Intelligence, 33(6), 589–611.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. We all get to write our own story of how AI will impact us. Growing smarter.

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.

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Attention Spans in the Social Media Age

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. [link] Each of the below terms refers to a specific aspect or type of attention (“mental bandwidth”), a complex cognitive process. 12 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Intelligence, 33(6), 589–611.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. We all get to write our own story of how AI will impact us. Growing smarter.