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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. The new book has been written by an international communication of 35 authors over the past three years. We’ve published the fifth edition of the book this week.

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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Symbolic Pacing in Communicative Leadership

Doctor Spin

According to Hackman and Wageman (2005), effective leadership often involves knowing when to shift roles—adapting between active intervention and more passive oversight. Watch for sensitive inflexion points—perhaps a challenging client situation or an internal conflict—and then step forward decisively. 1 Hackman, J. Thanks for reading.

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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In Accredited since 1981, David was honored with the PRSA Presidential Citation in 1991 and inducted into the PRSA College of Fellows in 2005. Industry contributions.

Publicity 151
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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. As employees look for answers during the COVID-19 crisis, they need simple, straightforward language.

Employee 197
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New Year’s Honours 2015

Stuart Bruce

She’s also a brilliant example of how in the UK you can forge a successful international public relations career without resorting to living and working in London. Robert deserves an honour because of his selfless, unflagging work and campaigning to get a fair deal for interns in public relations.

Ethics 95
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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.