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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What is your secret to media relations success?

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. Also, always take a moment to double check name spellings before you hit send on an email.

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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 Sent: Wednesday, October 26, 2005 11:02 AM Subject: RE: [B2 Blog]: Office Supplies can be fun? Two are attached.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. In order to fuel this growth, tax rates for people in higher income brackets were slashed. Unfortunately, the data shows that the result was quite the opposite. In the same period, the top 20% of earners had an 80% increase.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112