Stephen Waddington

NOVEMBER 29, 2019

Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. He sipped it claiming that he’s avoiding alcohol during the election campaign.

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Brand Branding Ethics Local 97

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. In 2005, Snapple tried to make the world’s largest Popsicle. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. Walkers Crisps.

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Measurement Education Social Media Film 149

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. One observation: I love that newspapers are still seriously relevant in the UK, and I love that social media has really become media, full stop, in the US. So I moved here from San Francisco. Which market excels: UK or US?

Creativity 77

Creativity Local Comparison Groups 77

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. I know, I know, I’m not breaking news here. Each day is different!

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Media Journalism Report Video 112

Flatiron Communications

JANUARY 12, 2017

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?

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Journalism Guidelines Government Training 28