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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. Here are some tips for doing just that: • Write for the reader. Employees have never liked corporate-speak, of course.

Employee 197
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public. Discussions within the profession indicated a need for greater clarity about the role and nature of emergency management” (p.

Education 270
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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. Accredited since 1981, David was honored with the PRSA Presidential Citation in 1991 and inducted into the PRSA College of Fellows in 2005. PR connections. Industry contributions.

Publicity 151
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).”

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I Want to Thank the Academy… a Language Rant

Waxing UnLyrical

It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writing workshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch. Instead, she said, “Get out your pencils.”

Energy 91
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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.