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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Tech-weary and bot-wary people are hungry for true human connection.

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Google News: a new way to spread the story

Presspage

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Around the same time, Web 2.0 What is Google News? But let’s start with the basics.

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The Shifting Tides Of Media And Journalism

Flatiron Communications

Founded in 2006, PBS MediaShift has been a must-read for anyone toiling in the media trenches. Reynolds Journalism Institute and hosted by the Ford Foundation. Reynolds Journalism Institute and hosted by the Ford Foundation. Can media consumers tell the difference between quality journalism and biased, mistake-prone reporting?

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Seriality (Context Matters)

Doctor Spin

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. M/C Journal, 17, 110. [link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Seriality and Persona. media , history, myth). 4 Anderson, B.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,