Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. PR, marketing, sales and journalism. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle.

Marketing 67

Marketing B2B Print Technology 67

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Facebook 40

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). What’s the typical click-through rate on marketing emails?

Study 114

Study Marketing Data Analysis 114

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. Would many not have been better deployed in the dwindling ranks of investigative journalism ? Each year journalism becomes ever more dependent on the press release.

Journalism 60

Journalism Wikipedia Film Interviews 60