On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media
Deirdre Breakenridge
JANUARY 14, 2019
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Would you say earned media is dying, evolving or something else? How has pitching media changed?
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