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ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).
How has pitching media changed? What’s your best pitch-gone-wrong story? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement.
How has pitching media changed? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Its mission?
Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers. . - But here’s a key point left out.
To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).
In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. Having a blog has also led to new business.
Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users.
PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. In 2006, she began publishing wiredprworks.com , an award-winning blog mentioned in the first edition of “The New Rules of Marketing and PR.”
2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitchblog' Check out the back story here.
The Bad PitchBlog was launched one year ago. Then it became more popular than my first blog. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. So we''re going to celebrate this blog''s birthday.
We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. We are looking to organize marketing blogs into a premium online video advertising channel.
Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.
Here’s the first of several guest posts at The Bad PitchBlog. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. Next time you are preparing your pitch, try testing it on someone who has no knowledge of the subject matter.
From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks. And if you don’t know why the pitch sucks after reading it you have bigger problems to deal with--like a freakin’ career change.
From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.
Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. Articles, blog posts and content picks.
A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch? Always end pitches with specific next steps that make it easy for its recipient to learn more. -
In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Phil Gomes is a busy man.
Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitchblog. We usually fillet consumer pitches here. No two suck alike.
New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Hansell is editing a tech daily called Bits blog. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog.
The Bad PitchBlog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. This will get pickup on PR blogs and the trades.
Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.
Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.
But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitchblog | Seth Godin' OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly.
As a public (PR) service I’m suggesting an ideal tactic for CEOs of the world who do not see the value in a blog or are too good or busy for a blog, but definitely want (need) to reach online audiences. Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio.
We were cleaning out the archives and found our back story –- how the Bad Pitchblog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad PitchBlog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.
Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. Please support my PR blog by sharing it with other communication professionals. Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years?
Talk about the worst pitch in agent-hood. As today is Gerald Ford''s burial and the markets are closed and it''s a down day in DC and most of the country, I wanted to reprint the following from my pals at MediaBistro. A gun didn''t kill him so let''s celebrate with a book.
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitchblog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch.
Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Instead the Gold Group helped Oxfam capitalize on a unique donation from actress Keira Knightley—a Vera Wang dress she wore to the 2006 Oscars. BPB: What was your social media angle/pitch?
We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. I had to forward this pitch to you. All the best, Charlie Bernard - Hmm, this pitch is a tricky one. So WHY does it suck?
Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Think again. Some colleges are Greek-free.
Tailoring pitches for diverse audiences. Please support my blog by sharing it with other PR- and communication professionals. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).”
He’s been an independent consultant since 2006 and helps B2B companies with online marketing. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. You don’t need to be a big shot so send us a pitch ! 1) What has changed the most about marketing over the course of your career?
While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Please support my PR blog by sharing it with other communication professionals. Lobbying as Legislative Subsidy. Long Range Planning, 15, 12–21.
This pitch might remind you of Sex in the City. It reminds the Bad Pitchblog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005.
HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitchblog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. available on April 7, 2006 - substantially less than other registrars.
In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. stuffed / spikes uploaded by chutney bannister tags public relations PR media relations media good pitch bad pitch bad pitchblog'
I was pitching the media for our fashion and consumer clients. I was doing research on blogs and outlets we would reach out to about our clients. My blogging skills were emphasized in South Africa tremendously. This was pretty much my entire experience working in PR. I was not an intern that just made copies or got coffee.
Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.
We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad PitchBlog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.
Let’s review his lame pitching to date. Date: Thursday, October 5, 2006 11:14:19 AM Subject: LEADING NEW YORK REAL ESTATE FIRM LAUNCHES BRAND-NEW WEB SITE FENWICK KEATS GOODSTEIN LAUNCHES NEW WEB SITE User-Friendly Site Features Posting of New Listings in Real-Time plus Comprehensive Apartment Search Data Base - User-friendly AND real-time?
tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitchblog | news release | Bradgelina | American Idol' Before you start your next media relations campaign, take the time to learn more about the facts behind the figures.
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