On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media
Deirdre Breakenridge
JANUARY 14, 2019
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more.
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