Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. That’s marketing ! Lobbying as Legislative Subsidy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. Crain’s Detroit Business , The Detroit News , the Detroit Free Press and Automotive News (since 2006). You might also be interested in: Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. the Lowell Sun in Lowell, Mass.,

Automotive 64

Automotive Web Meeting Media 64

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Training Radio Media Training 52

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

PRSay

JULY 5, 2018

Because 2006 was the year I resolved to get on a path to independence — first in where and when I work, and ultimately if I work. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. Why 12 years?

Pitching 68

Pitching Course Financial Media Relations 68

Ishmael's Corner

OCTOBER 10, 2016

I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

Infographics 60

Infographics Storytelling Training Communications 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Facebook 40

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). It’s worth every penny. No worries.

Media Relations 40

Media Relations Media Pitching Small Business 40

Solo PR Pro

AUGUST 2, 2022

After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Let us know in the comments or chat with us on social media! When that campus closed, I started teaching online.

Education 107

Education Course Nonprofit Resources 107

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. Instead the Gold Group helped Oxfam capitalize on a unique donation from actress Keira Knightley—a Vera Wang dress she wore to the 2006 Oscars. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

JUNE 25, 2013

Look past the initial wave of insanity where your social media monitoring starts pinging as if you were suddenly tracking a general keyword. And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. Is this news story relevant to THEM?

Pitching 70

Pitching Fashion Analytics Resources 70

Shift Communications

JUNE 4, 2015

The days when PR firms traded on the strength of their media relationships is just about over, with some exceptions. Because the media landscape is so fractured and diverse. Media relations alone doesn’t cut it. If no one on your proposed team has ever sold anything before, ask for a different team.

Reputation 60

Reputation Groups Exercises Energy 60

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. There was a public outcry.

Sports 60

Sports International Internal Enterprise 60

Bad Pitch Blog

NOVEMBER 3, 2008

At the time a recent communications grad, Dugan takes pride in his career and felt the book unfairly misrepresented the public relations industry. Dugan began the Strategic Public Relations blog in 2002 and, as a result, was added to electronic media databases. While media relations theory is taught in college.

Pitching 40

Pitching Media Relations Blogging Survey 40

Bad Pitch Blog

NOVEMBER 2, 2007

Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' So, the smart PR folks (the successful ones) struggle to make their lists smaller and smaller. The lazy ones just try to make them bigger." Don''t be lazy.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

DECEMBER 18, 2006

Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email. Compiled from a collection of 52 weeks worth of email queries from PRNewswire’s ProfNet service, this list chronicles the funniest, most unique and peculiar reporter queries of 2006. You didn’t.

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

JANUARY 23, 2007

Stay tuned for a contest we''re creating to crown the baddest pitch of 2006. My first birthday cake uploaded by Pa Nick tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Kevin Dugan | Richard Laermer' So we''re going to celebrate this blog''s birthday. It''ll be fun.

Pitching 40

Pitching Education Blogging Media Relations 40

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

AUGUST 10, 2007

10044-burning-man-2006 - Zombies uploaded by loupiote tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | marketing' If you would like free updates of Dean’s future tips and tricks, then send a blank email to: contact AT deanhunt DOT com.

Pitching 40

Pitching Blogging Media Relations Marketing 40

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate International 40

Bad Pitch Blog

JULY 6, 2006

Here we have an uncouth, opportunistic “unprofessional” trying to use Lay’s death to create media attention for his client. BusinessWeek’s Jon Fine brings us this gem that was first brought to our attention by Luke Armour at Observations of Public Relations. We’ve seen far too many “unprofessionals” that are dying to get ink.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. available on April 7, 2006 - substantially less than other registrars. available on April 7, 2006 - substantially less than other registrars. account in just two month’s time.

Publicity 40

Publicity Wireless Web Pitching 40

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Some colleges are woman-only.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. We will give the City credit for allowing recipients of their email blast to opt-out from future news.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

MAY 9, 2006

Subject: Kiefer Sutherland foils terror plot at shopping mall From: SENIOR AE To: SENIOR AE Sent: Thursday, February 16, 2006 6:11 PM The most recent episode of "24" on FOX had terrorists releasing nerve gas into the ventilation system of a fictional shopping mall. Always Be Closing should be the media relations mantra.

Pitching 40

Pitching Chemicals System Video 40

Bad Pitch Blog

AUGUST 1, 2006

BTW, this is the follow-up after I ignored his original message.” -- From: PR GUY Sent: Monday, July 17, 2006 8:17 PM To: SHEL Subject: Re: CLIENT podcast Sorry. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times. This is one of the lamest pitches I’ve seen in a long time.

Pitching 40

Pitching Radio Interviews Writing 40

Bad Pitch Blog

MAY 31, 2006

This includes our signature dish: "Three Strikes and You''re Out-ed." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog'

Pitching 40

Pitching Advertising Advertising Video 40

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Company Software Marketing 12

Bad Pitch Blog

APRIL 2, 2007

In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. PARENT COMPANY is a subsidiary of Atlanta-based EVEN LARGER COMPANY, owned by YET ANOTHER COMPANY, one of the largest media conglomerates in the United States. In add ition, Valpak.com®, Rolling Thunder, Beaten Chest.

Local 40

Local Pitching Advertising Advertising 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. The person sending us this pitch works for a media outlet that would * never * cover a story like this. All edits are in BOLD and CAPS.

Pitching 40

Pitching Web Analysis Industry 40

Bad Pitch Blog

MARCH 5, 2006

From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch? Yet he still manages to read and react to bad pitches sent his way. More to come on this.

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

FEBRUARY 28, 2006

Well, WHY would you send this to someone blogging about public relations? The only MR Colin McKay is familiar with is media relations. This pitch abuses a very valuable and effective form of media relations: source filing. But this realization is mired in techno-babble…sent to the wrong media.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

JANUARY 27, 2007

Meat is Murder available at Threadless tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Taco Bell | E. This lengthy one reflects on recent E. We love animals…cooked medium rare and served with a side of vegetables and mashed potatoes.

Pitching 40

Pitching Report Interviews Course 40

Bianchi Biz Blog

JANUARY 19, 2023

And later he wrote: “I’ve been attending CES since 2006. This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight.

Automotive 80

Automotive Transportation Technology System 80

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81