Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. Crain’s Detroit Business , The Detroit News , the Detroit Free Press and Automotive News (since 2006). What advice do you have for PR people that want to pitch you? If we are a “second tier” pitch, you are insulting me. the Lowell Sun in Lowell, Mass.,

Automotive 64

Automotive Web Meeting Media 64

Deirdre Breakenridge

FEBRUARY 8, 2019

How has pitching media changed? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Your current job is much more about building relationships than PR. Were you able to bring a lot of PR skills to that job? About Spin Sucks.

Policies 157

Policies Community Twitter Blogging 157

Doctor Spin

FEBRUARY 26, 2024

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. Source: Current opinion in psychology 1 Wänke, M.

eBook 52

eBook Journalism Course Examples 52

Bianchi Biz Blog

JANUARY 24, 2022

We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. What advice do you have for PR people that want to pitch you?

Meeting 76

Meeting Automotive Media Technology 76

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Pitching 92

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

NOVEMBER 8, 2022

The list is determined by the company’s media monitoring tech and Kelp, a consulting firm Signal AI acquired in August and has turned into a corporate reputation service. I tend to think of media monitoring as a saturated market, but he had a good narrative, that gave me a bit to think about. Muck Rack case study ).

Corporate 78

Corporate Reputation Case Study Employee 78

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. And we’d held those positions for several years.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Understanding the emotions behind social media interactions. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” & Watt, John.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

PRSay

JULY 5, 2018

Because 2006 was the year I resolved to get on a path to independence — first in where and when I work, and ultimately if I work. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. Why 12 years?

Pitching 68

Pitching Course Financial Media Relations 68

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. That’s marketing ! Lobbying as Legislative Subsidy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Ishmael's Corner

SEPTEMBER 30, 2014

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers.

Journalism 150

Journalism Brand Branding Publicity 150

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Marketwired

APRIL 12, 2016

population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Obviously, it also takes producing really great content and promoting it on social media and other ways.

Advertising 100

Advertising Advertising Television Radio 100

Bad Pitch Blog

JUNE 25, 2013

Look past the initial wave of insanity where your social media monitoring starts pinging as if you were suddenly tracking a general keyword. And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. Just ask Kenneth Cole.

Pitching 70

Pitching Fashion Analytics Resources 70

Bad Pitch Blog

JANUARY 23, 2007

The Bad Pitch Blog was launched one year ago. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. Stay tuned for a contest we''re creating to crown the baddest pitch of 2006. It''ll be fun.

Pitching 40

Pitching Education Blogging Media Relations 40

Bad Pitch Blog

AUGUST 10, 2007

Here’s the first of several guest posts at The Bad Pitch Blog. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. Next time you are preparing your pitch, try testing it on someone who has no knowledge of the subject matter.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times. Case in point: “hehe.”

Pitching 40

Pitching Radio Interviews Writing 40

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. 60,253 Media Directors and Planners 45,287 Internet Businesses 1,000,000 plus -Small Home Offices 5.

Pitching 40

Pitching Advertising Advertising Video 40

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. The days when PR firms traded on the strength of their media relationships is just about over, with some exceptions. Because the media landscape is so fractured and diverse.

Reputation 60

Reputation Groups Exercises Energy 60

Bad Pitch Blog

JULY 6, 2006

Here we have an uncouth, opportunistic “unprofessional” trying to use Lay’s death to create media attention for his client. From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Ethical Voices

MARCH 14, 2022

I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. This leaves us scratching our head on the timing and wondering what opportunistic, morbid keywords the firm used to come up with its media list. and “US malls” in the same pitch.

Pitching 40

Pitching Chemicals System Video 40

Bad Pitch Blog

MARCH 5, 2006

Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.

Pitching 40

Pitching Report Interviews Course 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

DECEMBER 18, 2006

Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email. The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. You didn’t.

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

Pitching 40

Pitching Media Relations Blogging Survey 40

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). It’s worth every penny. Now I know Brooks.

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. available on April 7, 2006 - substantially less than other registrars. available on April 7, 2006 - substantially less than other registrars. 1) Where’s the Pitch? 2) Where’s the News?

Publicity 40

Publicity Wireless Web Pitching 40

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I am forever grateful for the wonderful team at Total Media for allowing me to be part of their team for a few months. Cold call about 40 journalists on the spot across different media outlets, including some in different languages. Is there a learning curve?

Local 40

Local Fashion Travel Transportation 40