European Communication Monitor: a 15-year retrospective
Wadds Inc.
NOVEMBER 12, 2023
Trust as a constant A constant introduced by Tench was the concept of trust, which has been a steadfast concern for communicators and public relations practitioners since 2007. "It since 2016, [have] kept a very high position in our discussions," said Tench. It peaked with its most relevance in 2018," he said. Big data and algorithms.
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