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What’s Trending for 2023?

PRSay

ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. How can you boost your staff’s diversity?

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

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8 Ways to Make Your Press Release More Effective

Cision

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p. Murky Press Releases Conceal Poor Results.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile. After this idea gets shot down, the agency spends four weeks brainstorming alternative campaigns with zero progress.

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How to Earn Coverage With Source of Sources w/ Founder Peter Shankman

Buzzstream

If you did, you’d have an agency. And, I remember it was the only PR Newswire called me, this was like probably 2007, the one day in my life, the only day in my life I’d ever taken a Percocet. Peter: We are about 68 percent, small businesses, about 32 percent agency. Especially since you have to do all the work.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.