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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 If you enjoyed this blog post you may like to receive future posts as they are published, via email. Bots are mainly seen as a threat for public debates and organisational reputation alike. 3 Shift to social.

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New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. But, I didn’t need to be as he’s more active than ever.

Ethics 95
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. The Role of Video Content in SEO Today, 92.3%

SEO 85
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Seven ideologies of public relations

Stephen Waddington

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The longitudinal study has been conducted annually since 2007 by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD).

Publicity 112
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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The Volume of Bad PR Pitches is Out of Control

Sword and the Script

A Blogging Perspective. Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. That’s both good and bad for those with a strong work ethic. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea).