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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

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History vs Hype

Katie Paine's Measurement Blog

Health care workers in British Columbia tied an increase in residents being vaccinated to their PR and social media campaign in 2007. In 35 years of measuring communications, I can cite many more examples of how PR has made tangible, measurable contributions to the business goals of my clients.

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The 2023 Global Risk Management Survey published by Aon, a consulting firm that offers a range of risk-mitigation products, identifies “reputation risk” as one of the major risk concerns for companies — having consistently held a spot in the top-10 risks of the organization’s annual survey since 2007.

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15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

Feelings of isolation can take over when you are absorbed in crisis and corporate communications work day after day. I’ve been working from home since hanging my own shingle in 2007. Give yourself and others permission to be human. Be the one who really listens to what’s being said/shown on Zoom calls. Kelley Tucky, M.Ed.

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Celebrating the human influence in reputation shaping

PR in High Definition

This is especially concerning if a company is experiencing a reputational crisis, and neutrality and nuance are needed. Personally, I’d prefer to see another rendition of the classic Ukrainian entry circa 2007, “Dancing Lasha tumbai”. The contestants may be dressed like robots, but they are hilariously and undeniably human.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. From freelance to firm.

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