Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4

Communications 115

Communications Publicity Survey Newspapers 115

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Analytics Data Data-Driven PR Infographic' Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Waxing UnLyrical

MAY 27, 2016

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. She names more than a dozen functions including, the communicator, the creative and the technologist. This was done so the troops leaving, could show the troops coming in, how to get things done safely.

Marketing 84

Marketing Employee Survey Social Media 84

Shift Communications

DECEMBER 29, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? You can have that, and you only need Google Analytics and an alarm clock to do it.

Analytics 60

Analytics Viral Social Media Google 60

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108