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The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.
One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works. His approach to making news is one we should model.
This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011.
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