Remove 2007 Remove Creativity Remove Social Media
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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Quality Photography Isn’t Just for Big Budget Campaigns

Deirdre Breakenridge

My pictures were used in our social media, on our website, and in promotional materials sent to donors. In 2007 Adobe launched new software called Lightroom which offers editing and cloud storage at a much lower rate. This is very helpful if you are taking the pictures on your phone and uploading them directly to social media.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

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How my social media journey has changed the last 12 years

Communications Conversations

That post represented the start of my social media journey. It was a creative outlet. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. I was a social media addict.

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Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Click for full-size image.

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Know your brand; then craft marketing strategy

Engage PR

Not least because of the burgeoning number of social media and digital marketing channels available today. The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. From this foundation, the creativity flows.

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