Remove 2007 Remove Creativity Remove Writing
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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. Play More: Creativity puts the sizzle in media relation’s steak.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). How can you add value to them?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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Instagram Is the Rihanna of Social Networks

Cision

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Image: Eva Rinaldi ( Creative Commons ).

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The Magical PR Strategy Question

Doctor Spin

Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. “Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” Strategic Change, 16, 127–136.

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Home sweet home – return to blogging, address well known

PR Conversations

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005.

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How my social media journey has changed the last 12 years

Communications Conversations

In the meantime, I wanted to write. It was a creative outlet. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. Probably a bit of both, really. But, about what interested ME. Nothing more.