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Know your brand; then craft marketing strategy

Engage PR

The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business.

Strategy 111
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Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. to 3x the salary to replace an employee – and a whole lot of institutional knowledge. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale.

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Will 2019 (finally) the year of the Social CEO?

Communications Conversations

In fact, I remember Richard Branson being on Twitter in 2007! First trend : Employees wanting to see more of their leaders online/on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Your employees (are usually) there.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. We hear from clients, prospects and even prospective employees that they love the videos. It’s such a simple concept. Who doesn’t have 90-seconds to learn something new? And, you sit back and watch.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

He has been involved with search engine optimization and internet marketing since 2007. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. You can connect with him on X (formerly Twitter) or LinkedIn.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

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Unlocking the strategic potential of internal communications

Wadds Inc.

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.