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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

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Will 2019 (finally) the year of the Social CEO?

Communications Conversations

In fact, I remember Richard Branson being on Twitter in 2007! Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. First trend : Employees wanting to see more of their leaders online/on social media. Your employees (are usually) there.

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Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. to 3x the salary to replace an employee – and a whole lot of institutional knowledge. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale.

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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. You can’t possibly anticipate the reaction of every single employee to a data breach. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script

The company has conducted this survey every year since 2007. Comment: There’s a whole other HR discussion to be had here, but right now, the first person-to-person contact a prospective customer gets is with a very junior employee. The Bridge Group has produced this report every year since 2007. Most (69%) are U.S.-based

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Instagram Is the Rihanna of Social Networks

Cision

“Is there anyone out there that can challenge the leadership of MySpace?” By 2007, Facebook was clearly the heir apparent quickly surpassing MySpace and becoming the eminent social network to this day. Activate your employees. Brands that are judicious and strategic about their posts may enjoy higher engagement.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.