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S&T Live Recap: Mark Dvorak on Staying at the Forefront of Ethical PR Practices

PRSay

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. The client didn’t like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously.

Ethics 66
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

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PR: Less Elitist Than Ever

Maxim Behar

There are already online stores with no specific websites that sell products solely on social media — the so-called Facebook stores. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008. It is impossible for the rise of ethics not to emerge triumphant eventually.

Ethics 64
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. The country has become number one in Africa in Facebook visits per capita because it is an island country.

Hotels 64
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New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 95
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Other challenges include ethics, power, propaganda and Western bias. Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter.