S&T Live Recap: Mark Dvorak on Staying at the Forefront of Ethical PR Practices
PRSay
SEPTEMBER 27, 2024
During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. The client didn’t like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously.
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