Sword and the Script

MARCH 17, 2015

WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. That’s both good and bad for those with a strong work ethic. Write a good introduction to a story, not a good introduction to a pitch. A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. Source: HubSpot Investor Presentation Q2 2020.

How To 59

How To Marketing Enterprise Data 59

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Is this ethical and correct? Who will read that? How will people find it? Why bother wasting your time with that?

Blogging 28

Blogging Writing Advertising Advertising 28

Maxim Behar

NOVEMBER 15, 2023

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. Kirill Asenov writes “One question gives me no peace. It is to make profits transparently. I chose 25 recipes.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 82

Agency Publicity Ethics Analysis 82

Landis PR

MARCH 13, 2023

(By Brianne Murphy Miller ) Almost Famous (2000) 2001 Academy Award Winner Based in the 1970s, “Almost Famous” follows William, a high-school-aged, aspiring rock journalist writing freelance articles for underground papers in San Diego. As a young PR professional, I can relate to William’s journey to carve his own path in his desired field.

Journalism 52

Journalism Film Ethics Television 52

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. In addition, governance is back in the spotlight. It seems that shareholder greed trumps employee and common interests.

Employee 40

Employee Leadership Communications International 40