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The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.
It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. The master mind behind the pitch is Buz Buse, head of PR for the Cincinnati USA Regional Chamber and PR Week’s 2007 Professional of the Year.
I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Absolutely.
Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. A bit of the back story. My first convert and “organizational narrative” champion : Eric Bryant.
He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.
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