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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. Up until the Pebble, one of the most successful Kickstarter campaigns to date was the Hidden Radio , an intuitive speaker that wirelessly connects with tablets and phones and pumps out up to 80 decibels of sound, all in the size of a can of soda. Guest post by Christopher Wallace.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. It is a race, but instead of thoroughbred horses, it features rubber ducks.

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The WKRP in Cincinnati Pitch

Bad Pitch Blog

It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. The master mind behind the pitch is Buz Buse, head of PR for the Cincinnati USA Regional Chamber and PR Week’s 2007 Professional of the Year.

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

Paley as an historic repository of every radio and TV news and entertainment program from the dawn of broadcasting to the present. I kept in touch with Letty for a bit, but also kept tabs on the Museum , which in 1991 changed its name to The Museum of Television and Radio.

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. You’re still relying on traditional PR methods that include radio and billboard campaigns.

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PR: Less Elitist Than Ever

Maxim Behar

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business.

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