HMA Public Relations

FEBRUARY 10, 2023

Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!

Insurance 98

Insurance Insurance Advertising Advertising 98

Sword and the Script

APRIL 27, 2021

Paid – any form of sponsorship or advertising. I look back to 2008 and 2009 and I think we had the priorities right. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels.

B2B 148

B2B Marketing Course Content Marketing 148

PR Job Coach

OCTOBER 24, 2009

The job was not as advertised. I graduated in 2008 BA in PR and four internships. Absentee Boss Candidate Sold a Bill of Goods Job not as Advertised' I recently heard from a young pro about a career predicament that likely occurs far too often. I took a job with a new company and was promised training.

Advertising 100

Advertising Advertising System Training 100

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Get your copy of The New Rules of Marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post.

B2B 90

B2B Social Media Company Marketing 90

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We could not have received this award without them and all the other clients we’ve served since 2008.

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We could not have received this award without them and all the other clients we’ve served since 2008.

Advertising 40

Advertising Advertising Agency Marketing 40

Ethical Voices

MAY 18, 2023

The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets. The researchers found a decrease in negative coverage of key companies after they purchased native advertising.

Ethics 83

Ethics Reddit Energy Advertising 83

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Study 97

Study Marketing Survey SEO 97

PR Conversations

OCTOBER 27, 2023

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. Jim Grunig (2008) Powerful and meaningful statement on the fact that we need to see the reality (also or mostly) through the publics’ eyes. “I

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Bad Pitch Blog

NOVEMBER 1, 2010

But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do. The approach to messaging, and changing it via instant feedback, is smart. And it''s even easier to do in 2010 thanks to things like social media.

Radio 51

Radio YouTube Mobile Advertising 51

Ishmael's Corner

JULY 13, 2016

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules.

Storytelling 60

Storytelling Handbook Communications Blogging 60

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 116

Agency Trends Marketing Survey 116

Communications Conversations

AUGUST 23, 2016

Twitter has never really overcome this obstacle–because, let’s face it, it’s always been an obstacle (remember those “I don’t get it” statements in 2008–they’re still happening). Sure, Twitter has a broad smattering of advertising options. Twitter isn’t driving traffic for brands.

Twitter 60

Twitter Brand Branding Tools 60

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. advertising, content marketing, ecommerce, email, social media, website, etc.), AI should make us better people, professionals and brands. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. In 2008, adults spent an average of 2.7 Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. Our new platonic relationship with Ragan means more Bad Pitch Blog for you in 2008. Head to Las Vegas from March 5 through 7 for the 2008 Social Media for Communicators Conference. Change is upon us. But first, let’s review. But we know we can do more.

Pitching 40

Pitching Blogging Conference Social Media 40

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Economy Smiles at Marketing. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Mark My Words

FEBRUARY 15, 2021

Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. Jay-Z founded Roc Nation in 2008 as a boutique label and artist representation company. ‘Maro and Marcus are fighting for what’s right,’ says a sports branding expert who has worked with Roc Nation. ‘It

Sports 60

Sports Government Agency Pitching 60

Mindful Marketing

JUNE 5, 2021

In 2008, the company launched “ Häagen-Dazs loves HB ” (honey bees), a campaign focused on fighting Colony Collapse Disorder, a serious problem responsible for the decline in the global bee population. Still, the cause-related conversations stimulate significant audience engagement and overall support for the brand.

Consumer 65

Consumer Retail Community Company 65

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. After confirming that my wife wanted to come, and that our dog could come, we jumped at the chance.

Creativity 77

Creativity Local Comparison Groups 77

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Capterra was founded in 1999 but didn’t start hosting reviews until 2008. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews. Monthly traffic: 480,000.

Software 18

Software B2B Marketing Data 18

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Event planning. Fundraising. Government relations. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Mindful Marketing

NOVEMBER 3, 2019

It may come as a shock that the “King of Beers” created a unique Halloween-themed advertising campaign to discourage drinking. In a 2008 study, Atkin, McCardle, and Newell found that consumers tended to perceive alcohol moderation advertisements as ambiguous and self-serving.

Consumer 51

Consumer Banking Advertising Advertising 51

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Practical Law Construction

JULY 13, 2022

This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. The approach based on estoppel found support in both Rock Advertising and the Court of Appeal decision in Kabab-Ji SAL v Kout Food Group.

Construction 52

Construction Groups Television Advertising 52

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Last year an advertising spot during the Super Bowl cost $5 million. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

JUNE 8, 2016

Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Do you remember the last time you had fun with an advertisement? Guest Post by Matt LaCasse.

Communications 40

Communications Twitter Advertising Advertising 40

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. Today he’s on his own.

Technology 63

Technology Marketing Retail Interviews 63