Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. After confirming that my wife wanted to come, and that our dog could come, we jumped at the chance. CK: See above.

Creativity 77

Creativity Local Comparison Groups 77

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Facebook 40

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Counsel to senior management.

Publicity 157

Publicity Corporate Community Advertising 157

PRSay

JULY 31, 2019

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. Pew Research says newsroom employment has dropped 25 percent since 2008. And one reflection I frequently have is, “What are the bastards hiding?” The Washington Post is expanding its investigative reporting team.

Journalism 121

Journalism Conference International Internal 121