wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Insurance Insurance Training 52

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. Taking this further, I’d offer the following four takeaways for consideration. Give our services a try.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. A half year later my employer was acquired. Social alerts.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Barnum had a knack for creating buzz. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals.

Social Media 56

Social Media Conference Travel International 56

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

Maxim Behar

JULY 4, 2024

And if you write in journalism one way, then on the newspaper's website or social media, you have to write in a completely different way – much more synthesized, dynamic, impactful. All these four "Ws" we know from journalism school must be in the first sentence – who, when, where, what, and how. That was our creative work.

Newspapers 59

Newspapers Social Media System Writing 59

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. He was brilliant of mind, very creative. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Counsel to senior management. 1956-59; and promotion director for Sengstacke Publications, 1960. He was 49. “He

Publicity 157

Publicity Corporate Community Advertising 157

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees.

Journalism 60

Journalism Wikipedia Film Interviews 60