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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. dropped by 23% between 2008 and 2019. As a fan of journalism, I’m all for paywalls. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. Trust levels remain low.

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Speak First: A Simple Yet Powerful Leadership Hack

Doctor Spin

2008), people naturally look towards those who initiate action as leaders, especially in uncertain situations. Journal of Personality and … Continue reading Setting the Stage The key to success is balance. Journal of Personality and Social Psychology, 96(2), 491–503. Psychological research supports this concept. 1 Van Vugt, M.,

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Newsroom employment fell 23 percent to 88,000 from 2008 to 2017, with the number of newspapers dropping 45 percent to 39,000, according to a Pew Research Center study. Meanwhile, jobs for reporters, correspondents and broadcast news analysts are forecast to decline 9 percent to 45,900 over the same period.

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PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

Sword and the Script

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.” And of course, media layoffs and consolidations.

Pitching 179
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Book Review: A Century of Spin

Wadds Inc.

It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. A Century of Spin David Miller and William Dinan Pluto Press, 2008 £24.99 In the intervening 15 years, both academics have moved on from Strathclyde.

Ethics 105
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

In 2008, he received PRSA’s highest individual honor — the Gold Anvil. Among Epley’s honors are election to the University of North Carolina’s Journalism School Public Relations Hall of Fame, the Defense Information School Hall of Fame, and the Order of the Long Leaf Pine, North Carolina’s highest award for noteworthy citizens.

Ethics 167
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 120