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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 Good B2B thought leadership drives business outcomes says study When done well, thought leadership improves awareness, purchase consideration, customer retention and gives vendors pricing power.

B2B 151
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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. While journalism was once a male-dominated industry, pioneers like Ida B. She was a passionate advocate for PR education.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118
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Maxim Behar for Manager Talks: I Learn from My Successes, Not My Mistakes

Maxim Behar

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind.

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Behind the Headlines With Scott Beaudoin

Cision

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. Interestingly enough, when I was doing my internship, I got the bug to be a reporter because I worked with so many of them and I was majoring in journalism and communications.

Corporate 120