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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. However, the techniques and skills we used in the past are no longer sufficient in the digital age.

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How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

Agility PR Solutions

Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. The post How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis appeared first on Agility PR Solutions.

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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

His back catalogue includes several books on public affairs and reputation management. Contributors include Scott Goldsten, director of Barack Obamas 2008 presidential campaign; McKenzie Ursch, of the climate activism group, Follow This; and Helen Fry, of the Good Law Project. Thomson is one of the UKs foremost public affairs leaders.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. Companies with a high capability reputation (i.e.,

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field. Ifill also co-anchored the PBS NewsHour with Judy Woodruff and made history as the first Black woman to moderate a vice-presidential debate in 2004 and 2008.